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MTV networks Hires Flood as Senior VP of Integrated Media

Nov 3, 2005  •  Post A Comment

MTV Networks has hired Bob Flood as senior VP of integrated media platforms for its music and comedy ad sales group, the company said Thursday.

Mr. Flood, who was executive VP and director of electronic media at Optimedia International, will report to Hank Close, executive VP of ad sales for the MTV Networks Music and Comedy Group. In his new job Mr. Flood will pitch MTV digital offerings to advertisers and agencies.

The company said he will create advertising solutions, beyond those currently available, through the development of the affinity/rewards programs by partnering with existing disciplines and units across MTVN such as MTV Enterprises and the MTV Networks Client Solutions Group.

“As our industry explodes with new opportunities and platforms to reach consumers, I’m very excited to be working at MTVN,” Mr. Flood said. “The digital media environment is providing advertisers with many new vehicles to connect to consumers, and MTV Networks’ brands are at the forefront of this dynamic.”