New Strips Down for the Week

Nov 2, 2005  •  Post A Comment

In a week when nearly all veteran court and talk strips saw declines, the three debuting nationally rated strips were down in households.

For the week ended Oct. 23, Twentieth’s court strip “Judge Alex” scored new series low with a 1.9 household rating, according to Nielsen Media Research. That was down 10 percent from its performance the previous week and down 10 percent from its debut week performance.

Warner Bros.’ “The Tyra Banks Show” and NBC Universal’s “Martha” were tied for the week in households, with both talk strips scoring a 1.6. “Tyra” was down 6 percent for the week, but was up 45 percent from its premiere week. “Martha” was down 6 percent for the week and 20 percent from its premiere.

In the female demos, “Tyra” was the dominant new strip. In women 18 to 34, “Tyra” scored a 1.3, with “Alex” getting a 0.8 and “Martha” garnering a 0.6. In women 18 to 49 “Tyra” garnered a 1.1, while both “Martha” and “Alex” scored a 0.8. In women 25 to 54 “Tyra” also hit a 1.1, with “Martha” and “Alex” tying with a 0.9.

Among the debuting off network comedy strips, Buena Vista’s “My Wife and Kids” and Twentieth’s “Bernie Mac” were both flat for the week at 2.2. Warner Bros.’ “Sex and the City” scored a 2.1, also flat for the week, while Debmar/Mercury’s “South Park” grew 7 percent to hit a new series high of 1.5.

Among first-season off-network weeklies, the top three entries were all flat for the week, with Twentieth’s “24” at a 2.1, Buena Vista’s “Alias” at a 2.0 and Program Partners’ “Da Vinci’s Inquest” at a 1.8. Warner Bros.’ “Smallville” hit a new low, dropping 25 percent to a 1.5. Sony’s “Stargate: Atlantis” was flat with a 1.4, while Paramount’s “enterprise” dropped 14 percent to a 1.2.