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U.S. Digital Rolls Out Subscription Service in Dallas

Nov 14, 2005  •  Post A Comment

U.S. Digital Television introduced its over-the-air subscription TV service Monday in the Dallas/Fort Worth television market, marking the company’s first commercial launch.

U.S. Digital has been running trials of its service in three test markets-Las Vegas, Salt Lake City and Albuquerque, N.M.-but the launch in the Dallas market begins what is expected to be several launches across the country.

The Dallas launch comes just weeks after U.S. Digital received nearly $26 million in funding from a group of broadcasters, including Fox Television Stations, Hearst-Argyle Television, McGraw-Hill Broadcasting, LIN TV, Morgan Murphy Stations and Telecom DTV. U.S. Digital Television officials have said the financing enables the company to begin aggressively rolling out its digital television service nationally.

The service uses the digital television signals of U.S. Digital’s broadcast partners to carry not only high-definition programming from local TV stations but also popular cable channels commonly found on cable and satellite systems, including ESPN, Lifetime and Fox News Channel.

The service, which U.S. Digital bills as a low-cost cable alternative, is priced at $19.95 a month and requires a set-top box that consumers can purchase for $24.95.