Veteran Newsmags Hit Season Highs in Syndie Sweeps

Nov 16, 2005  •  Post A Comment

The three top entertainment newsmagazines hit season highs in households for the first week of syndicated ratings that included the November sweeps. The three new nationally rated first-run strips saw declines or stayed even.

Paramount’s “Entertainment Tonight” scored a 5.3 national household rating and a season high for the week ended Nov. 6, according to Nielsen Media Research. Also hitting season highs were King World’s “Inside Edition” (3.6) and Paramount’s “The Insider” (2.9).

Once again the top debuting strip was Twentieth’s “Judge Alex,” which declined 9 percent for the week to a 2.0. Warner Bros.’ debuting “Martha” was even for the week with a 1.7, while Warner Bros.’ “The Tyra Banks Show” was flat with a 1.5.

In female demos, “Tyra” was the new strip to beat, scoring a 1.5 in women 18 to 34 compared with “Martha’s” 0.7 and “Alex’s” 0.7. In women 18 to 49 “Tyra” hit a 1.2, while both “Martha” and “Alex” were at 0.9. In women 25 to 54 “Tyra” tied “Alex” with a 1.1, edging out “Martha” with a 1.0.

Among court shows, Paramount’s “Judge Judy” was the No. 1 strip in households with a 4.6, even for the week and down 6 percent from a year ago. Among talk strips, genre leader King World’s “The Oprah Winfrey Show” was up 1 percent for the week and down 8 percent for the year with a 7.3. The top-rated show in syndication was King World’s “Wheel of Fortune,” which set a season high with an 8.3. “Wheel” was up 1 percent for the week and down 11 percent for the year.

Among first-season off-network strips, Buena Vista’s “My Wife and Kids” was down 4 percent for the week to a 2.3, while Twentieth’s “Bernie Mac” was even for the week with a 2.2. Warner Bros.’ “Sex and the City” grew 10 percent to a 2.2 and Debmar/Mercury’s “South Park” grew 7 percent for the week to a 1.5.

The top first-year off-network hour was Buena Vista’s “Alias,” growing 9 percent for the week to a 2.4, followed by Twentieth’s “24,” which was up 5 percent to a 2.1. Program Partners’ “Da Vinci’s Inquest” grew 6 percent for the week to a 1.9, Warner Bros.’ “Smallville” was up 6 percent to a 1.7, Sony’s “Stargate: Atlantis” climbed 7 percent to a 1.6 and Paramount’s “Star Trek: Enterprise” was up 8 percent to a 1.4.