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‘Alex’ Tops New Strips in Households

Dec 1, 2005  •  Post A Comment

Twentieth Television’s syndicated courtroom show “Judge Alex” was the No. 1 debuting first-run strip for the week ended Nov. 20, but Warner Bros.’ “The Tyra Banks Show” took the top spot in younger female demos.

“Alex” scored a new series high with its 2.3 national household rating for the second full week of November sweeps, according to Nielsen Media Research. That was a 10 percent increase over its performance the previous week. NBC Universal’s first season “Martha” was even for the week with a 1.8, while “Tyra” grew 6 percent to hit a 1.7.

In female demos “Tyra” was tops among the new strips in women 18 to 34 with a 1.5, outpacing “Martha” (0.8) and “Alex” (0.7). In women 18 to 49 “Tyra” also eclipsed its first-season competition with a 1.5, compared with “Martha’s” 1.0 and “Alex’s” 0.9. But in women 25 to 54 there was three-way parity-all three strips scored a 1.1.

Among first-season off-network strips, Buena Vista’s “My Wife and Kids” hit a new series high by growing 9 percent for the week to a 2.5 household rating. Twentieth’s “The Bernie Mac Show” was even with a 2.3, while Warner Bros.’ “Sex and the City” held steady for the week with a 2.1. Debmar/Mercury’s “South Park” was also even for the week with a 1.6.

Buena Vista’s “Alias” was the top off-network one-hour weekly, growing 9 percent to a 2.5 household rating. Twentieth’s “24” was down 5 percent to a 2.1, while Program Partners’ “Da Vinci’s Inquest” was down 10 percent to a 1.8, even with Warner Bros.’ “Smallville,” which was down 5 percent to a 1.8. Sony’s “Stargate: Atlantis” hit a new syndicated high, growing 6 percent to a 1.8. Paramount’s “Star Trek: Enterprise” grew 8 percent to a 1.4.