Bodenheimer Would Welcome iPod Distribution Deal for ESPN

Dec 5, 2005  •  Post A Comment

ESPN’s top executive said Monday that the sports programming powerhouse would consider striking a deal to distribute content to iPods, though no talks have been held yet with iPod maker Apple Computer.

Speaking at an investor conference sponsored by UBS Securities, George Bodenheimer, co-chairman of The Walt Disney Co.’s media networks division and president of ESPN, said the channel is platform-agnostic and is “looking to distribute our content anywhere we can.”

In October, ESPN sibling ABC struck a landmark deal with Apple to offer for $1.99 per download episodes of series such as “Desperate Housewives” and “Lost” a day after they air on ABC. The alliance has triggered a tidal wave of deals from other broadcast networks looking to distribute content in alternative formats.