CBS Inks Content Deal With Mobile Provider Amp’d

Dec 12, 2005  •  Post A Comment

CBS said Monday that it has struck an agreement with Amp’d Mobile to distribute CBS and UPN content through the wireless provider’s cellphones.

Amp’d will carry behind-the-scenes footage, previews and interviews from a number of CBS prime-time series, including “CSI: NY,” “The King of Queens,” “Numb3rs” and “Late Show with David Letterman.” The pact also includes a number of UPN programs, including “America’s Next Top Model,” “Everybody Hates Chris” and “Girlfriends.” Financial terms were not disclosed.

The agreement comes on the eve of Amp’d’s launch of its cellular service later this year. The company’s aims to take advantage of the convergence taking place between entertainment content and broadband wireless technology and target the youth market.