CBS, Verizon V Cast Enter Deal to Distribute Content to Cellphones

Dec 7, 2005  •  Post A Comment

“Late Show With David Letterman,” “CSI,” “Survivor” and CBS News broadcasts and breaking news are joining the movement toward cellphones under a deal announced Wednesday by CBS and Verizon Wireless V Cast.

Beginning a rollout this month is a broad array of programming from CBS, including features such as “The Early Show” and highlights from “Late Show” and “The Late Late Show With Craig Ferguson” and prime-time preview clips, “making-of” segments and specially produced clips from sister studio Paramount’s “Entertainment Tonight.”

“At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential,” said Cyriac Roeding, VP of wireless for CBS Digital Media.

Bill Stone, VP of marketing for Verizon Wireless, said “CBS is the most watched broadcast network, and our relationship helps us offer popular current content to our V Cast customers-whether they want news updates from their favorite names in news, recaps and previews of their favorite CBS prime-time shows or want to see exclusive behind-the-scenes footage from the hottest shows on CBS. With CBS on V Cast phones, Verizon Wireless is continuing to deliver the brands customers demand.”