‘Tyra,’ ‘Alex’ Up, ‘Martha’ Down From Premiere Week

Dec 13, 2005  •  Post A Comment

Two of the three rookie nationally rated first-run strips saw growth from their premiere week to November sweeps, while one was down, despite steady growth over the course of the ratings period.

Twentieth Television’s “Judge Alex” scored a 2.2 national household rating for the November sweeps ratings period, which ran from Nov. 3 through Nov. 30, according to Nielsen Media Research. That was up 5 percent from its ratings performance the first week of the 2005-06 season. Warner Bros.’ “The Tyra Banks Show” was up 55 percent from its premiere week to a 1.7 household rating for sweeps. NBC Universal’s “Martha” outperformed “Tyra” in households with a 1.8 for sweeps, but was down 10 percent from its premiere, even with growth from the first week of sweeps to the last.

In female demos “Tyra” was the rookie to beat. In women 18 to 34 “Tyra” scored a 1.6 for the sweeps to a 0.7 for both “Martha” and “Alex.” Among women 18 to 49 “Tyra” averaged a 1.3 to “Martha’s” and “Alex’s” 0.9. “Tyra” also had the lead in women 25 to 54 with a 1.2, compared with a 1.1 for “Martha” and “Alex.”

The top-rated syndicated show for November sweeps was King World’s “Wheel of Fortune,” which was down 7 percent from its November 2004 average of 8.6. In the talk genre, King World’s “The Oprah Winfrey Show” dominated the competition with an 8.2 during sweeps, a 1 percent increase over last year. The No. 1 newsmagazine was once again Paramount’s “Entertainment Tonight,” which was even with last year’s November sweeps with a 5.5. Among court shows Paramount’s “Judge Judy” led the genre with a 4.9 for sweeps, a 4 percent drop from its November 2004 average.

For off-network fare, King World’s “Everybody Loves Raymond” was the top sitcom strip with a 6.5 rating for November sweeps, an 8 percent decline from its year-ago sweeps average. Among rookie off-network strips, Buena Vista’s “My Wife and Kids” was up 15 percent from its premiere week to a November sweeps average of 2.3. Twentieth’s “Bernie Mac” grew 10 percent from its premiere week to a 2.2, while Warner Bros.’ “Sex and the City” was up 5 percent from its debut to a 2.1 for sweeps. Debmar/Mercury’s “South Park” was up 14 percent from its premiere week to a sweeps average of 1.6.

Among debuting hour weeklies, Buena Vista’s “Alias” was down 4 percent from its premiere in September to a 2.4 average for sweeps. Twentieth’s “24” dropped 12 percent to a 2.2, while Program Partners’ “Da Vinci’s Inquest” grew 36 percent to a 1.9. Warner Bros.’ “Smallville” was up 6 percent to a 1.8, while Sony’s “Stargate: Atlantis” dropped 6 percent to a 1.6. Paramount’s “Star Trek: Enterprise” grew 17 percent from its debut to a November sweeps average of 1.4.