Buena Vista TV in Discussions for Mobile Content

Jan 23, 2006  •  Post A Comment

Buena Vista Television is evaluating how to repurpose content for the mobile TV space from its existing TV properties, such as “Live With Regis and Kelly” and “Ebert & Roeper and the Movies.”

Original content is too expensive to produce right now for mobile phones, but the content provider is looking at “finding moments” in existing properties that could play well on cellphones, said Dan Cohen, senior VP and general manager for Buena Vista Television, during a session at the NATPE Mobile++ conference Monday in Las Vegas.

“We look at ‘Regis and Kelly’ and see if there are things we can add to the show that lend themselves well to mobile that can be easily lifted out to give mobile customers something to look forward to. … We aren’t there yet, but I think there will be ways to extend our brands,” he said.

Regarding Buena Vista’s property “Ebert & Roeper,” Mr. Cohen said, “I think movie reviews lend themselves well to mobile … If you could pull that up on your cellphone, we think that’s impactful. … We could easily create a mobile version of that show.”

Mr. Cohen added after the panel that Buena Vista is discussing with the shows’ producers how to develop mobile content but has not yet made any commitments to do so. If Buena Vista does offer mobile content, it will likely be this year, he added.

During the panel, Stephen Nuttall, director of business development for British Sky Broadcasting, pointed out that BSkyB has served more than 5 million video streams since launching its mobile video service in November.