CBS Corp. Rebrands Paramount Television

Jan 17, 2006  •  Post A Comment

CBS Corp. has officially rebranded Paramount Television, creating CBS Paramount Television to oversee television production, distribution and syndication for the company. Leslie Moonves, president and CEO of CBS Corp., made the announcement Tuesday.

The CBS Paramount Television division is made up of CBS Paramount Network Television, CBS Paramount Domestic Television and CBS Paramount International Television, as well as syndication distribution company King World Productions. The division also includes a library with more than 60,000 hours of television programming. The division is the result of the 2004 merger of CBS Productions and Paramount Television.

CBS has exclusive rights to the CBS and Paramount brands for its television, syndication and distribution business. CBS Corp., which was recently created as part of the breakup of Viacom, holds the Paramount Television name despite the fact that the newly reorganized Viacom will include Paramount Pictures.

CBS Consumer Products, a division within the CBS Corp., will continue to manage the worldwide licensing, merchandising and video activities for CBS, UPN, CBS Paramount Television and King World productions.

CBS Paramount Television’s new corporate logo will bring together the CBS eye and the Paramount mountain. Both companies’ brands and symbols will be part of the division’s new identity and logo.