Garcia Tapped to Lead Sprint Nextel-Cable Joint Venture

Jan 4, 2006  •  Post A Comment

Sprint Nextel announced Wednesday it has named John Garcia president of the joint venture between the wireless provider and four cable operators that is intended to offer video services via cellphones later this year.

Mr. Garcia had been senior VP of strategic partners for Sprint Consumer Solutions. He will report to a six-member governing council comprising three representatives of Sprint and one each from Comcast, Time Warner Cable and Cox. Additional hires and executive moves are expected to be announced in the coming months, the companies said.

Mr. Garcia was one of Sprint’s earliest hires when he arrived in 1995 and held several marketing positions before becoming senior VP of sales and distribution in 1998. In August 2005, immediately after the close of the merger of Sprint PCS and Nextel Communications, Mr. Garcia became responsible for exploring strategic partnerships, and took the lead in forming the alliance with the four multiple system operators.

The venture, which partners Sprint Nextel with cable operators Comcast, Time Warner Cable, Cox Communications and Advance/Newhouse Communications, was announced last November and is an opportunity for the MSOs to offer wireless service to their existing bundle of voice, video and data services. In addition, the partners are exploring ways that cable subscribers can use their cellphones to program their digital video recorders and to view content they have recorded on their DVRs.

As part of the joint venture, the four cable operators are contributing a combined $100 million. Sprint Nextel is also contributing $100 million to the venture, which has a 20-year term, the first three years of which are exclusive to the original partners.