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In Brief: Nielsen’s New BuzzMetrics Service to Measure Online Commentary

Jan 23, 2006  •  Post A Comment

Nielsen Media Research has jumped into the world of buzz measurement with a new service called Nielsen BuzzMetrics. The company will monitor, measure and analyze comments about TV programs and other products on blogs and in Internet chat rooms. BuzzMetrics, a research firm backed by Nielsen parent VNU, agreed to acquire Intelliseek, another research company. The combined company will be 50.1 percent owned by VNU and based in New York. Clients include Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, Procter & Gamble, Showtime, Sony, Target and Toyota. Another eight TV networks are also clients. -Jon Lafayette



Coalition Asks FCC for Safeguards as Conditions in Adelphia Acquisition

A coalition that includes satellite TV operators DirecTV and EchoStar Communications announced last week that it is asking the Federal Communications Commission to condition Time Warner and Comcast’s $17.6 billion acquisition of Adelphia Communications to ensure that the giant cable TV operators won’t discriminate against competitors. According to a coalition spokesman, the group is requesting a condition that would bar Time Warner and Comcast from unreasonably denying independent programming networks access to cable company subscribers. In addition, the spokesman said, coalition members want assurances that programming controlled by Time Warner and Comcast is available on reasonable terms to competing services that deliver programming to subscribers. The other members of the coalition are the Media Access Project, the Center for Creative Voices in Media, the Mid-Atlantic Sports Network, The America Channel and RCN Corp. -Doug Halonen