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Nielsen to Measure Blog, Chat Room Commentary

Jan 17, 2006  •  Post A Comment

Nielsen Media Research has jumped into the world of buzz measurement with a new service called Nielsen BuzzMetrics, announced Tuesday. The company will monitor, measure and analyze comments about TV programs and other products on blogs and in Internet chat rooms. BuzzMetrics, a research firm backed by Nielsen parent VNU, agreed to acquire Intelliseek, another research company. The combined company will be 50.1 percent owned by VNU and based in New York. Clients include Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, Procter & Gamble, Showtime, Sony, Target and Toyota. Another eight TV networks are also clients.