A&E Announces Sales Staff Changes

Feb 9, 2006  •  Post A Comment

A&E Television Networks said Thursday it has hired Amy Baker as senior VP of ad sales and promoted two other members of its sales staff.

Ms. Baker, previously senior VP of solutions and branded entertainment for Discovery Networks, will work on cross-platform sales involving AETN’s history units on cable and online.

Mona Tropeano was promoted to senior VP of ad sales operations and administration, and Michael Peretz was promoted to VP of sales revenue management.

Meanwhile, Artie Scheff, senior VP of marketing for A&E, has left the company. He is opening his own marketing firm, called Scheff’s Special. A&E will be his first client.