Disney Plans to Stream Kids Programming Online

Feb 9, 2006  •  Post A Comment

The Walt Disney Co. plans to make full episodes of some of its kids programming available online, the company said Thursday.

Beginning in the spring, kids can log on to disneychannel.com and jetix.tv and stream episodes of “That’s So Raven,” “The Suite Life of Zack & Cody,” “Kim Possible,” “Power Rangers” and “Super Robot Money Team Hyperforce Go!” The shows will be available free on-demand.

Video content on the Web sites will be accompanied by ads from advertisers who will have the ability to stream full-length or customized spots adjacent to the series content, in addition to fixed, banner-style advertising on the sites.

“Early adopters of new technology by nature, our kid viewers expect to be able to access their favorite shows and stars on a wide variety of devices wherever they are, be it at home or on the school bus,” said Rich Ross, president of Disney Channel Worldwide. “Making these series available online, on-air and via subscription video-on-demand allows us to super-serve our audience, which further connects them to our brands.”