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Artful Daytime Emmys

Feb 13, 2006  •  Post A Comment

The 33rd Annual Daytime Emmy Awards is a big bundle of firsts.

The April 28 broadcast on ABC will take place on the first Friday of the May sweeps (instead of the traditional Friday of upfront week in May) for the first time.

It will originate from Los Angeles instead of New York for the first time and will mark the first time an Emmy ceremony has been held in the Kodak Theatre, better known as home of the Oscars. (No decision will be made about whether the ceremony returns to New York until after this year’s show.)

It will mark the first time an Emmy is given for original work done on new media platforms, a category in which entries can be submitted until March 1.

But The Insider’s attention has been most captured by the first-ever Daytime Emmy Awards poster, conjured up by Charles Fazzino, well-known for his 3-D pop art, especially his visions of New York and other bustling cities. It’s got a Hollywood glow and sense of Event with a capital E.

And, no, The Insider doesn’t get a cut of Mr. Fazzino’s take on the 18-by-24 poster, several hundred of which will be available for purchase ($40 signed by Mr. Fazzino; $25 unsigned). Whatever is left over after Mr. Fazzino’s costs are covered will go to the National Academy of Television Arts and Sciences foundation, for which this is the biggest event of the year.

Those famous and glamorous-or lucky-enough to go to the ceremony will be taking home smaller versions of the poster: It’s the cover of the Daytime Emmy program.

The very busy and widely collected Mr. Fazzino and NATAS President Peter Price were introduced by Frank Radice, a recurring character in The Insider’s columns. Mr. Price prevailed upon Mr. Radice, who is the East Coast senior VP of

The Agency at NBC, to serve as NATAS’s first chief marketing officer.

Not long after, Mr. Radice told Mr. Fazzino he was volunteering for Emmy poster duty, something one can ask of a longtime friend and collaborator, no matter how busy he is. And Mr. Fazzino stays plenty busy turning out his art, some of which has ended up in the private collections of everyone from Sen. Hillary Clinton to Tina Turner, from Morgan Freeman to Michael Eisner.

Mr. Fazzino illustrated “Sam Katz on the Loose,” the children’s book written by Mr. Radice and his wife, Vida, about their cat Sam for Random House, which has commissioned a second Sam Katz tale.

Mr. Fazzino estimates about half of his work is for events (last year’s Grammys, several Super Bowls and a couple of MLB All-Star Games) and organizations and he also has done a 3-D pin for NBC’s Winter Olympics, which were to open Friday night.

Such collaboration “really takes my artwork to a whole new level,” said Mr. Fazzino, who would reveal only that he likes “rowdy” talk shows, while his wife favors “The Ellen DeGeneres Show,” “The View” and ABC’s “General Hospital” and “All My Children”-all of which were memorialized in the poster, along with Star magazine, whose involvement this year includes a special section on the Daytime Emmys.