New First-Run Strips Down as ‘ET’ Hits 500-Week Landmark

Feb 14, 2006  •  Post A Comment

The three rookie first-run strips were all down for the week ended Feb. 5, while first-season off-network strips were uniformly flat. The week was also a milestone for Paramount’s “Entertainment Tonight,” which clocked its 500th consecutive week as the top-rated syndicated newsmagazine.

Twentieth’s courtroom show “Judge Alex” scored a 2.2 national household rating, which includes live-plus-same-day viewing, according to Nielsen Media Research. That was down 4 percent from the previous week. NBC Universal’s “Martha” was down 6 percent to a 1.7 household rating, while Warner Bros.’ “The Tyra Banks Show” was also down 6 percent to a 1.5 for the week.

In key female demos “Tyra” was the rookie performer, scoring a 1.2 in women 18 to 34, compared with “Alex’s” 0.7 and “Martha’s” 0.6. In women 18 to 49 “Tyra” scored a 1.2, “Alex” garnered a 1.0 and “Martha” hit a 0.8. In women 25 to 54, “Alex” was tops with a 1.2, followed by “Tyra’s” 1.1 and “Martha’s” 1.0.

Among the off-network rookies, all four sitcoms were even with their household ratings performance from the previous week. Buena Vista’s “My Wife and Kids” scored a 2.4, Twentieth’s “Bernie Mac” and Warner Bros.’ “Sex and the City” both garnered a 2.2 and Debmar/Mercury’s “South Park” hit a 1.5.

Among first-year off-network hour weeklies, Buena Vista’s “Alias” was up 5 percent for the week to a 2.3 household rating, with Twentieth’s “24” down 12 percent from the previous week with a 2.2. Program Partners’ “Da Vinci’s Inquest” was even for the week with a 2.0. Warner Bros.’ “Smallville” was down 15 percent to a 1.7, while Sony’s “Stargate: Atlantis” was up 21 percent to a 1.7. Paramount’s “Star Trek: Enterprise” declined 12 percent for the week to settle at a 1.5.

“ET,” which is currently in its 25th season, began its household winning streak in the newsmagazine genre in July 1996.