Sale to Head New ICM Branded Entertainment Division

Feb 23, 2006  •  Post A Comment

Talent Agency International Creative Management is launching a global branded entertainment division, which will be led by Lori Sale, former executive VP of worldwide promotion for the Weinstein Co.

At Weinstein Ms. Sale oversaw promotion, branded entertainment, consumer products, product placement, corporate sponsorships and strategic alliances. She recently implemented a multifaceted marketing alliance between Weinstein and L’Or&eacuteal Paris. In addition, Ms. Sale implemented brand integrations for the company’s reality series “Project Runway” on Bravo.

Prior to joining the Weinstein Co., Ms. Sale held a similar role at Miramax Films. She is also the former president of Marketing Mix, an entertainment marketing agency whose clients include Sony Pictures Entertainment, Polygram, 20 Century Fox, Major League Baseball and CBS.