The CW Names Haskins Exec VP of Marketing, Brand Strategy

Feb 21, 2006  •  Post A Comment

Rick Haskins has been named executive VP of marketing and brand strategy for CBS Corp. and Warner Bros. Entertainment’s newly formed broadcast network The CW. The announcement was made Monday by Dawn Ostroff, The CW’s president of entertainment.

Mr. Haskins will direct and oversee all phases of marketing for the new network, including brand management, on-air promotion, print media and new media initiatives. He will be responsible for constructing The CW brand and formulating a launch campaign for the network while directing and managing a staff that will cover all areas of television marketing.

Mr. Haskins most recently served as executive VP and general manager for Lifetime Television. Previously, he helmed his own marketing consulting company, The Haskins Group, from 1996 to 1999. He also held a variety of positions for The Walt Disney Co. from 1988 to 1996, including VP of marketing and director of development for reality programming at Buena Vista Television. From 1982 to 1988 Mr. Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing packaged-good brands such as Crest and Vidal Sassoon hair care products. A published author, Mr. Haskins co-wrote “Brand Yourself” in 2000.