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Moran to Head Granada America’s New Digital Media Unit

Mar 28, 2006  •  Post A Comment

Granada America, the U.S.-based production entity of European company ITV, has formed Granada America Digital Media and named Katrina Moran the new venture’s executive VP. The announcement was made Tuesday by CEO David Gyngell.

Ms. Moran, who will be based in the company’s Los Angeles offices and report to Mr. Gyngell, joins the venture from Granada America’s parent company, United Kingdom-based ITV Productions. For the past six years Ms. Moran headed up initiatives to derive revenues from new media platforms. She will focus on brand extensions of existing shows, participation TV formats and original digital content.