NBC Edges Out CBS to Win Friday

Mar 6, 2006  •  Post A Comment

NBC’s new Friday lineup won the night for the network in the adults 18 to 49 demographic, with the 8 p.m. (ET) game show “Deal or No Deal” winning the title of highest-rated Friday night show in the demo.

“Deal” scored a preliminary national rating of 4.0 in adults 18 to 49, a number that includes live-plus-same-day viewing, according to Nielsen Media Research.

In its new 9 p.m. time slot, drama “Las Vegas” scored a 3.7 in the demo, a 48 percent increase over the time period average for the season. “Vegas” won the time period in the demo, forcing CBS’s “Close to Home” into second place with a 3.1.

The debut of the Dick Wolf drama “Conviction” at 10 p.m. scored a 3.4 in the demo, taking second place in the time period to CBS’s “Numb3rs” (3.5). “Conviction” outperformed the season average of the former time period holder, canceled drama “The Book of Daniel,” by 42 percent, and improved on the season-to-date average by 55 percent. Despite the seasonal time period gains, “Conviction” was down 7 percent from its lead-in and off 17 percent from last year’s premiere of Mr. Wolf’s canceled drama “Law & Order: Trial by Jury.”