New Nets Reeling in Affiliates

Mar 20, 2006  •  Post A Comment

The CW and MyNetworkTV, new television networks scheduled to begin broadcasting this fall, both gained more affiliates last week as they rush to expand across the country.

The CW, which will feature programming from UPN and The WB, cinched affiliate deals last week with 27 stations, including nine owned by Pappas Telecasting Companies. Those agreements will take The CW’s signal to 66 percent of the country’s TV homes.

MyNetworkTV, run by News Corp.’s Fox, signed 14 new affiliation agreements, including one with KRON-TV, Young Broadcasting’s independent San Francisco station. MyTV now reaches 51 percent of the country.

MyTV, born of News Corp.’s need to provide programming to 10 Fox-owned UPN stations left in the cold by the formation of The CW, will program telenovelas two hours per night Monday through Friday after its Sept. 5 launch. Saturdays will feature a wrap-up. The CW, which will launch in September, will provide 20 hours of programming per week. Pappas is The CW’s third-largest affiliate group, behind Tribune Broadcasting and CBS-owned stations.

Stations Lining Up