‘Tyra,’ ‘Judge Alex’ Up From September Debut; ‘Martha’ Down

Mar 17, 2006  •  Post A Comment

Warner Bros.’ rookie syndicated strip “The Tyra Banks Show” and Twentieth Television’s “Judge Alex” saw their household rating averages grow for the February sweeps over their September debut week, while NBC Universal’s “Martha” saw a decline.

“Alex” scored a 2.3 national household rating for the February sweeps, according to Nielsen Media Research, a 10 percent increase from the show’s debut week performance. “Tyra” grew 64 percent to a 1.8, while “Martha” declined 15 percent to a 1.7. The sweeps ran Feb. 2 through March 3.

In the female demos, “Tyra” was tops among the rookies in the February sweeps, scoring a 1.4 in women 18 to 34, compared with a 0.8 for “Alex” and a 0.6 for “Martha.” In women 18 to 49 “Tyra” hit a 1.3, “Alex” scored a 1.0 and “Martha” brought in a 0.8. In women 25 to 54 “Tyra” and “Alex” were tied with a 1.2, while “Martha” scored a 1.0.

Among first-season off-network strips, Twentieth’s “Bernie Mac” grew 15 percent from its debut week to a 2.3 household rating during sweeps, with Buena Vista’s “My Wife and Kids” up 10 percent to a 2.2. Warner Bros.’ “Sex and the City” grew 5 percent from its debut week to a 2.1, while Debmar/Mercury’s “South Park” was flat from its first week in syndication with a 1.4.

Debuting hour weeklies saw mixed results during sweeps, with Buena Vista’s “Alias” dropping 12 percent from its debut week to a 2.2. Twentieth’s “24” declined 16 percent to a 2.1 and Program Partners’ “Da Vinci’s Inquest” grew 29 percent to a 1.8, tying Warner Bros.’ “Smallville,” which was up 6 percent in February. Sony’s “Stargate: Atlantis” declined 6 percent to a 1.6, while Paramount’s “Star Trek: Enterprise” was up 17 percent to a 1.4.