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New Wednesday Series Down in Sophomore Outings; ‘Diaries’ Disappoints

Mar 30, 2006  •  Post A Comment

Two new 10 p.m. network dramas saw declines in their second airings, while veteran “CSI: NY” maintained its time period dominance.

“CSI: NY” scored a 4.6 rating in the adults 18 to 49 demographic, a number that includes live-plus-same-day viewing, according to Nielsen Media Research. ABC’s time period competitor “The Evidence” scored a 3.0 in the demo, an 11 percent decrease from its premiere last Wednesday, while NBC’s “Heist” dropped 17 percent from its debut last week to a 2.5.

At 9 p.m. (ET) the series premiere of The WB’s “Bedford Diaries,” which faced some last-minute editing on network concern that the episode’s sexual subject matter might draw the attention of the Federal Communications Commission, finished last in the time period with a 0.9 in the demo, even with the network’s four-week time period average, but down 31 percent from its lead in, “One Tree Hill” (1.3).

At 9:30 p.m. the second week of “American Idol” lead out “Unan11mous” scored a 6.4, down 10 percent from its premiere the previous week but still high enough to rank No. 3 for the night in the demo behind “Idol” (11.3) and ABC’s “Lost” (6.7).

CBS’s second time period outing for comedies “Out of Practice” (1.6) and “Courting Alex” (1.6) in the 8 p.m. block saw declines from last week, with “Practice” down 20 percent and “Alex” off 6 percent. The big winner at 8 p.m. was NBC’s special telecast of “Deal or No Deal” (5.5).

Fox was the No. 1 network for the night in adults 18 to 49 with a 6.4, followed by ABC (4.1), NBC (3.6), CBS (3.2), UPN (1.7) and The WB (1.1).