Media investment management company GroupM’s Mediaedge:cia has launched MEC Entertainment to handle original entertainment content creation for agency clients and has hired Chet Fenster to run the venture.

Mr. Fenster has been named managing partner and director of content creation for MEC Entertainment. Based in both New York and Los Angeles, he will report to GroupM Entertainment President Peter Tortorici.

Before joining MEC, Mr. Fenster was head of program development for music network Fuse. He has also worked with ESPN, where he helped launch the network’s first original movie, “A Season on the Brink.” In addition, he is the founder and president of Kinetic Productions.