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CNBC’s First Original Prime-Time Series to Debut April 17

Apr 6, 2006  •  Post A Comment

CNBC’s first original prime-time series, “American Made,” which focuses on U.S. business leaders, will debut at 8 p.m. (ET) Monday, April 17, the network announced Thursday.

Hosted by Internet entrepreneur Ingrid Vanderveldt, the six-part series will open with a profile of Starbucks Chairman Howard Schultz, who grew up in the Brooklyn projects.

“‘American Made’ is CNBC’s own ‘Behind the Music’ meets Fortune magazine,” said Susan Krakower, VP of strategic programming and development for CNBC. “We thread a story of a company and how its leader inspired success. Our goal is to inspire in our viewers a renewed determination to go for it. These stories have an emotional connection to our audience.”