Dodge, Quiznos to Sponsor TNT’s Commercial-Free ‘Saved’ Debut

Apr 27, 2006  •  Post A Comment

Dodge and Quiznos will sponsor the commercial-free premiere episode of TNT’s original series “Saved,” the network said Thursday.

Dodge vehicles will be featured in the series, and another advertiser, AOL, will also be integrated into the show. AOL is also a sponsor of TNT’s “The Closer.”

Dodge and Quiznos will both receive exposure in tune-in messages for the show on cable and the Internet and in print ads.

“These key sponsorships are good examples of our branded networks teaming with our clients to offer a unique viewing experience on-air and online while integrating our sponsors with high-profile content,” said Linda Yaccarino, executive VP of Turner Entertainment Ad Sales and Marketing.

A commercial-free season premiere of “The Closer” will be sponsored by Audi. At its upfront earlier this month TNT said its anthology series “Nightmares & Dreamscapes: From the Stories of Stephen King” will have a commercial-free premiere in July. Terms of the deals were not disclosed.

“Saved” is scheduled to air Monday nights at 10 p.m. beginning June 12.