Four LIN Stations Sign With The CW

Apr 18, 2006  •  Post A Comment

Four stations owned or operated by LIN TV have signed on as affiliates of The CW, an addition that raises clearances for The CW to stations reaching 81 percent of the country’s TV homes.

The newly signed LIN stations are: UPN affiliates WWHO-TV in Columbus, Ohio (the 32nd-largest market) and WNLO-TV in Buffalo, N.Y. (49); and WB affiliates KNVA-TV (operated by LIN) in Austin, Texas (53) and WBPG-TV in Mobile, Ala.-Pensacola. Fla. (62).

LIN TV Chairman and CEO Gary Chapman said in the announcement Tuesday: “The affiliation agreements we’ve signed with The CW reflect our company’s strategic focus on growing market share and asset value. After careful consideration, we believe that The CW’s strong, sharply focused, highly promotable and highly saleable programming, its seasoned and well-regarded executive team and LIN TV’s industry-leading operating capabilities together make these affiliations with The CW the right choice for our four stations, for our viewers, for our advertisers and for our shareholders.”

John Maatta, chief operating officer of The CW, said: “It is gratifying to move ahead with LIN TV at our side. Since our first dealings in 1994 when The WB was announced, it has always been a great pleasure to do business with LIN TV generally and a particular pleasure to do business with Gary Chapman, who stands out as one of the great and most innovative broadcasters of his generation. The opportunity to maintain our relationship with LIN TV at The CW is extremely important to us.”

A joint venture between Warner Bros. Entertainment and CBS Corp., The CW will launch in September with a 13-hour prime-time lineup consisting of many programs from the lineups of UPN and The WB, which will shut down at the end of the summer.