Granite Announces Strategy Shifts for Two Stations

Apr 10, 2006  •  Post A Comment

Beleaguered Granite Broadcasting, which is looking for ways to improve its financial health, said Monday that its Buffalo, N.Y., station, WKBW-TV, has agreed to serve as the advertising sales representative for WNGS-TV, an independent station in the same market owned by Equity Broadcasting.

As part of the deal, WKBW-branded news content will air on WNGS, including special news reports and a daily sports show. WNGS currently airs TV shows from the 1960s through the 1990s as well as a select number of New York Mets and New York Yankees pro baseball games.

Granite said it struck an agreement with Fox Sports Net to carry 16 Detroit Tigers baseball games on WDWB-TV, a WB affiliate in Detroit that will convert to a MyNetworkTV affiliate in September.