David Zaccaria has been named VP and creative director of on-air promotion for Telepictures Productions. Hilary Estey McLoughlin, executive VP and general manager for the company, made the announcement Monday.

Mr. Zaccaria will oversee promotional activities for Telepictures’ first-run syndicated product, including the upcoming “The Dr. Keith Ablow Show.” He will work closely with Susan Kantor, senior VP of marketing.

Mr. Zaccaria joins Telepictures from The WB Television Network where he served as VP of on-air Promotion. Previously he served as creative director of drama series and specials for NBC. He started his marketing career at Fox affiliates in Portland, Ore., and Spokane, Wash.