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McGowen Named Senior VP for Kids’ WB! on The CW

Apr 21, 2006  •  Post A Comment

Betsy McGowen will join The CW as senior VP and general manager for the five-hour Saturday morning animated programming block Kids’ WB! on The CW when it launches this fall. Dawn Ostroff, who will become president of entertainment for the new network, made the announcement Friday.

Ms. McGowen, an executive at Kids’ WB! since its inception in 1995 on The WB Network, will oversee series development, marketing, programming and scheduling for the block when it migrates to The CW.

Ms. McGowen has served as senior VP and general manager for Kids’ WB! since May 2004. She previously served as senior VP of Kids’ WB! marketing and held a top marketing position at Kids’ WB! since 1995.

Before The WB, Ms. McGowen worked as a freelance writer, producer and editor for numerous clients, including Fox and the Disney Channel. She also served as a staff promo writer and producer for Fox Kids Network. Prior to Fox Kids, Ms. McGowen was an offline/online video editor for NBC and Fox.