Peden Promoted to Senior VP of Sales for Univision

Apr 19, 2006  •  Post A Comment

Veteran sales executive Paula Peden has been promoted to senior VP for the Central region for Univision and TeleFutura national sales. The announcement was made Wednesday by the network. Ms. Peden previously served as VP of national sales for Univision and TeleFutura in San Antonio. She will report to Mike Reid, senior VP and director of sales, and will be based in Dallas.

Ms. Peden opened Univision’s San Antonio office 11 years ago. Her previous national spot sales experience includes positions at CBS, Petry Television and Blair Television. She has also served as VP of new business for both Petry Television and Hearst Television Group, VP for Torbet Radio Chicago and national sales manager for KSAT-TV in San Antonio.