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Seven Stations Sign On With The CW

Apr 6, 2006  •  Post A Comment

The CW announced long-term deals for affiliation Tuesday with four stations owned by Freedom Communications and three owned by Lockwood Broadcast Group. The seven new affiliates boost clearances to stations representing more than 76 percent of the country for the network.

The newly signed Freedom affiliates will be digital stations operated by CBS affiliates WWMT-TV in Grand Rapids-Kalamazoo-Battle Creek, Mich. (the 39th-largest market in the country); KFDM-TV in Beaumont-Port Arthur, Texas (market 140); KTVL-TV in Medford-Klamath Falls, Ore. (141); and ABC-affiliated WLAJ-TV in Lansing, Mich. (110). (KFDM-DT and WLAJ-DT are currently WB 100+ affiliates.)

Lockwood’s CW affiliates will include the digital station operated by NBC-affiliated KTEN-TV in Sherman, Texas-Ada, Okla. (161) and UPN affiliates WUPV-TV in Richmond-Petersburg, Va. (60) and WHDF-TV in Huntsville-Decatur, Ala. (84).

“Dynamic market leadership, strong community involvement, embracing new technologies to enhance their service to their constituents and distinctive, cutting-edge branding are Freedom and Lockwood station hallmarks. The CW’s young adult-oriented and popular programming will do very well on these stations and in these markets,” CW Chief Operating Officer John Maatta said in the announcement.

Freedom Broadcast President Doreen Wade said, “It’s not every day that you can sign up with a new network that’s going to premiere with programs that have already proven their mettle in the marketplace. That’s what makes The CW so exciting and full of promise to us. At Freedom we’re focused on creating the leading share of audience and advertising sales in our markets. We strongly believe that affiliating with The CW gives us a real advantage to help us fulfill our corporate objectives.”

Lockwood Broadcast Group President Dave Lockwood said: “Successful programming and having a comprehensive and creative marketing strategy to leverage that success are important keys to unlocking a station’s value and to providing the best possible service in each of our markets. It’s something we take great pride in accomplishing locally. So signing up with The CW-with a prime-time schedule that will include a terrific mix of the best programming currently on UPN and The WB, supported by the impressive combined marketing power of CBS Corp. and Warner Bros. Entertainment-makes perfect sense to us in so many ways.”