Starcom’s Herbst-Brady May be Eyeing MyNetworkTV Post

Apr 26, 2006  •  Post A Comment

Media buyer and former syndication sales executive Elizabeth Herbst-Brady’s post at Starcom is changing, and she may be eyeing a job at MyNetworkTV.

Starcom USA said Wednesday that Ms. Herbst-Brady, who joined the agency as senior VP and director of broadcast negotiations, will not lead the agency’s upfront negotiations this year. Starcom said she will focus on operational issues at the agency for now. Starcom said its upfront negotiations will be headed by John Muszynski, the veteran TV buyer who is now CEO of Starcom USA.

Ms. Herbst-Brady has been interviewed for a top sales job at MyTV, sources said. MyTV executives declined to comment.

Ms. Herbst-Brady has expressed interest in returning to New York from Chicago, where Starcom is based.