Affiliation Pacts Nail Down Top 50 Markets for The CW

May 18, 2006  •  Post A Comment

The CW announced 11 more affiliation deals Thursday, including four with Clear Channel Television, that raise its clearances to more than 90 percent of the TV homes in the country, including all of the top 50 TV markets.

The newly signed affiliates include WLYH-TV, the Clear Channel-operated UPN affiliate in Harrisburg-Lancaster-Lebanon-York, Pa. (the 41st-largest TV market in the country); and Clear Channel-owned UPN affiliate WLMT-TV in Memphis, Tenn. (44); digital WB affiliate KMTR in Eugene, Ore. (121); and digital WB affiliate WWTI-TV in Watertown, N.Y.(178).

Also signed up were a Schurz Communications-owned combo of two low-power stations and one digital channel simulcasting and operated by NBC-affiliated KYTV-TV as one CW affiliate with the call letters KCZ in Springfield, Mo. (77); Cox-owned cable-only WB affiliate WBMN in Macon, Ga. (20); and a digital channel operated by Diversified Communications-owned CBS affiliate WABI-TV in Bangor, Maine (151).

Digital WB affiliates newly signed with The CW include Lilly Broadcasting’s WSEE in Erie, Pa. (142) and WENY in Elmira (Corning), N.Y. (173); Woods Communication’s KWBZ in Lubbock, Texas (146); and Smith Media’s KATN-TV in Fairbanks, Ala. (203).

“It’s another significant milestone to secure coverage in every top 50 market as we continue to strengthen The CW’s national distribution,” said John Maatta, chief operating officer of The CW. The new network, a joint venture of Warner Bros. Entertainment and CBS Corp., is expected to launch Sept. 18.