CW Announces Schedule Dominated by Shows From WB, UPN

May 18, 2006  •  Post A Comment

At its inaugural upfront presentation to advertisers, The CW announced a fall 2006 schedule made up almost entirely of programming from the soon-to-be-expired broadcasters UPN and The WB.

The CW will focus on attracting younger viewers, Dawn Ostroff, The CW’s president of entertainment said Thursday in New York.

The CW’s strategy is to anchor each night with at least one program that is already the No. 1 or No. 2 show in its time period among men or women in the 18-to-34 age group, Ms. Ostroff said.

The CW schedule:

Monday: “7th Heaven,” “Runaway”

Tuesday: “Gilmore Girls,” “Veronica Mars”

Wednesday: “America’s Next Top Model,” “One Tree Hill”

Thursday: “Smallville,” “Supernatural”

Friday: “Friday Night Smackdown!”

Saturday: no programming

Sunday: “Everybody Hates Chris,” “All of Us,” “Girlfriends,” “The Game” “America’s Next Top Model” repeats

The WB’s “Gilmore Girls” and UPN’s “Top Model” are staying in their current time periods. The CW is keeping intact The WB’s Thursday night and UPN’s Friday night lineups for its new schedule.

The biggest change is The CW’s Sunday night schedule, which creates one night of African-American themed sitcoms from UPN’s current Monday and Thursday lineups.

The only two new shows are the Sony family drama “Runaway” and “The Game,” a spinoff of the CBS Paramount comedy “Girlfriends.”

The WB’s reality series “Beauty and the Geek” will air midseason as a bridge between two installments of “Top Model.”

The sole midseason pickup is the Lions Gate soapy drama “Hidden Palms” (formerly known as “Palm Springs”) from “Dawson’s Creek” creator Kevin Williamson.

The formation of The CW was announced in January by the network’s two corporate parents, CBS Corp. and Warner Bros. Entertainment. The move, which surprised many creative, advertising and station executives, eliminated some competition for ad money.

News Corp. stepped into the void left by the WB-UPN consolidation by forming MyNetworkTV, which will try to lure viewers and advertisers with a slate of evening soap operas.