Initiative Creates Entertainment Group

May 8, 2006  •  Post A Comment

Media buyer Initiative Worldwide said Monday it has created an entertainment department that will handle its CBS and Showtime accounts. The new group, Initiative Entertainment, will be overseen by Alan Cohen, executive VP and managing director of Innovations and Entertainment. Mr. Cohen also manages the Initiative Innovations group.

Mr. Cohen announced that John Nuzzi and Greg Castronuovo have accepted positions within the new group as senior VP and group account director and VP and group account director, respectively. Mr. Nuzzi was with ABC and Mr. Castronuovo has been with NBC, Fox and WWE.