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NBCU Lines Up Executives for Digital Push

May 8, 2006  •  Post A Comment

NBC Universal shuffled executives in its television distribution operation Monday, naming Frederick Huntsberry president of NBCU International and expanding NBCU Cable President David Zaslav’s role to include domestic and new media delivery.

Mr. Huntsberry, who had overseen domestic and international TV distribution, will report to NBCU Chairman Bob Wright in his new role. Mr. Zaslav, who will continue as president of NBCU’s cable operations, takes over domestic distribution and will coordinate delivery through technologies such as cellphones.

The new appointments follow NBCU’s decision earlier this year to bring its digital media efforts under a single operation run by Digital Media President Beth Comstock. In the past, different divisions within the General Electric unit had responsibility for various forms of distribution. For example, Mr. Huntsberry was the executive who championed NBCU’s deal with Apple Computer to make TV shows such as “The Office” available on iTunes. Mr. Zaslav led the company’s video-on-demand deals with cable operator Comcast Corp. and satellite company DirecTV Group.

“These moves will allow us to enhance our global distribution capabilities and sharpen our focus on the growth opportunities presented by an increasingly digital and international marketplace,” Mr. Wright said in a statement.

Under the new structure, Mr. Huntsberry will coordinate NBCU’s international delivery of TV shows and movies, including digital distribution.

In his new role as president of NBCU Cable, Domestic TV and New Media Distribution, Mr. Zaslav will continue reporting to NBCU Television Group Chief Operating Officer Randy Falco and will work closely with Ms. Comstock.