OLN, Yahoo Ink Online Sports Deal

May 10, 2006  •  Post A Comment

OLN said Wednesday it made a deal to provide Yahoo with exclusive video of the network’s sports events. The deal includes live coverage of NHL games.

Yahoo will also get recaps and updates from OLN’s coverage of the Tour de France, the Giro D’Italia, the Dakar Rally, the Professional Bull Riders tour, the Davis Cup, the Boston Marathon, AMA Motocross and the Arena Football League. The studio recaps and programming will be part of Yahoo Sports’ weekly “SportStream” show on the Web site.

“Video content has become a core part of the online sports experience and we’re excited to add OLN programming to our growing sports presence on the Web,” said David Katz, head of sports and entertainment for Yahoo

“In addition to our exceptional television coverage, we continue to expand our broadband presence and find ways to leverage new technology to benefit our audience,” said Victoria Quoss, VP of programming, international and strategic planning for OLN. “Partnering with Yahoo Sports is the logical next step in giving them a tangible way to connect with the events, our experts and the worldwide sports community.”