TiVo Strikes Deal With Interpublic Media

May 15, 2006  •  Post A Comment

TiVo cinched a deal with Interpublic Media that gives the firm’s clients preferred pricing in exchange for a multimillion-dollar commitment to buy spots from the digital video recorder company.

TiVo in a statement Monday called the agreement, announced as broadcast networks kick off their annual advertising sales market in New York, its first-ever upfront deal.

The digital-recorder pioneer, whose service lets customers skip regular television commercials, is introducing different forms of ads that capitalize on its pause and replay features.

“TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience without missing even a second of the TV show a viewer is watching,” said Tom Rogers, president and CEO of TiVo.