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8.4 Million Viewers Tune In to Couric’s ‘Today’ Goodbye

Jun 1, 2006  •  Post A Comment

The May 31 edition of NBC morning show “Today,” which featured a farewell party for veteran anchor Katie Couric, garnered more than 8 million viewers, the fourth-highest telecast for the show since the launch of the People Meters rating system in 1987.

“Today” averaged 8.4 million viewers Wednesday, according to Nielsen Media research fast program ratings.

Only the mornings following the 2000 presidential election (12.3 million), the 2004 presidential election (9.0 million) and the 1989 San Francisco earthquake (8.5 million) ranked ahead of the May 31 telecast.

The telecast’s delivery was the best for a “today” anchor farewell, ahead of Bryant Gumbel’s last day in 1997 (8.0 million) and Jane Pauley’s in 1989 (5.6 million).

Ms. Couric is leaving “Today” after 15 years in the co-anchor chair to take over the top anchor spot on CBS’s evening news program.