DIC Entertainment Animation Studio Names Edell President

Jun 14, 2006  •  Post A Comment

Animation studio DIC Entertainment has named Jeffrey Edell president and chief operating officer, replacing Brad Brooks, who left the company to return to investment banking.

Mr. Edell, the former chairman of the company that started MySpace, will manage DIC’s operating units worldwide, including consumer products, television and home entertainment. He’ll report to DIC Chairman and CEO Andy Heyward, the company said in a statement Wednesday.

DIC asked Mr. Brooks to continue as a consultant to DIC’s senior management in finance and strategy assessment.

Most recently, Mr. Edell served as the president and CEO of MFC Development Corporation, a direct-response marketing and branding company focused on health, beauty, fitness and home-consumer products. At Intermix Media, Inc., which operated the MySpace social-networking Web site, Mr. Edell supervised the company’s transition from the NASDAQ to the AMEX stock market. News Corp. bought Intermix for $580 million in October.

Prior to leading Intermix, Mr. Edell was president and CEO of Soundelux Entertainment Group, an independent provider of entertainment content and technology to the film, television and music industries.