Friend Returns to Local News

Jun 23, 2006  •  Post A Comment

After spending more than a decade at CNBC and in syndication, David Friend is returning to local TV news, as VP and news director of flagship WCBS-TV in New York.

Mr. Friend will report to WCBS President and General Manager Peter Dunn.

“David is a highly-respected industry professional with a wide array of television experience,” Mr. Dunn said in a statement announcing the hire. “He is not only a qualified news leader, but also a forward-thinking, creative strategist and a great addition to our team.”

Mr. Friend spent his formative years in TV news working his way up the ranks at New York’s WPIX-TV and WABC-TV, which he left in 1993 to join Warner Bros. He co-created and was executive producer of Warner’s syndicated newsmagazine “Extra.”

Mr. Friend left CNBC a couple of weeks ago after nine years at the business news channel. During the last three-plus years there he served as senior VP in charge of 14 hours a day of business programming.

He helped bring critical raves to CNBC with the development of long-form programs such as “The Age of Wal Mart,” which earned both Columbia-duPont and Peabody awards, and “The EBay Effect: Inside a Worldwide Obsession.”

“I have spent many years inside the newsroom, and there is no place I would rather be. I am thrilled to return to my local news roots,” Mr. Friend said in the announcement.