Gentile, Millsaps Named Chairs of Family Friendly Programming Forum

Jun 14, 2006  •  Post A Comment

Pat Gentile, national television programming manager at Procter & Gamble, and Carole Millsaps, manager of advertising for FedEx Services, have been appointed chairs of the Family Friendly Programming Forum. Former Chair Dawn Jacobs, VP of advertising for Johnson & Johnson, stepped down earlier this year after serving for two years.

Mr. Gentile and Ms. Millsaps are joining Kaki Hinton, VP of advertising services for Pfizer Consumer Healthcare, as chairs. Both will serve with Ms. Hinton as contacts for the networks and creative community, as well as to help establish consensus among the group’s members as their initiatives evolve.

The announcement comes just weeks after five series developed through the support of the Forum’s Script Development Fund initiative-which provides seed money to develop promising family friendly scripts-were announced by the broadcast networks at their upfront presentations in New York. The new series are ABC’s “Betty the Ugly,” “Notes From the Underbelly” and “Brothers & Sisters,” NBC’s “Friday Night Lights” and The CW’s “Runaway.”

In addition, two other Forum-supported programs, The CW’s “Gilmore Girls” and “Everybody Hates Chris,” were renewed for the 2006-07 season.

The Family Friendly Programming Forum is a group of over 40 major national advertisers, representing approximately 30 percent of all U.S. television advertising dollars, whose goal is to increase family friendly programming choices on prime-time network television.