Google Video Testing Ad Support for Premium Content

Jun 22, 2006  •  Post A Comment

Google Video is currently running a test of its premium videos on an ad-supported basis that allows users to watch clips for free.

Usually the videos cost viewers anywhere from 99 cents to $14.99 to access, but on Wednesday Google Video gave advertisers including Netflix, Shopzilla, Hewlett-Packard and Burger King the opportunity to select specific videos to sponsor. Videos being offered for free include everything from “Ask the Builder With Tim Carter” how-to clips to classic animation to extreme sports programming.

Advertisers are invited to bid to sponsor different videos, and are allowed to run a 15- to 30-second commercial after the video and show their logo above the video window. Advertisers are also listed on the sponsored video page.

If viewers click on the advertiser’s logo or URL, they will be taken to the advertiser’s Web site. At the conclusion of the test, advertisers will receive data on the performance of their campaign.

The campaign is expected to run about a week.