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New PBS President Names Boland Chief Content Officer

Jun 13, 2006  •  Post A Comment

New PBS President Names Boland Chief Content Officer: In her first major staffing move since taking over as the president and chief executive officer of public broadcaster PBS in March, Paula A. Kerger on Tuesday announced that John Boland has been named to the new position of chief content officer.

Mr. Boland will direct television programming, new media, education and promotion. He will oversee the delivery of PBS’s content through PBS member stations, in classrooms and on multiple platforms, including online, on-demand and via digital devices. He will join the staff at PBS headquarters in Arlington, Va., in September and report directly to Ms. Kerger.

Mr. Boland will oversee four departments: programming, education, online services and promotion and brand management.

The structural reorganization reflects Ms. Kerger’s plan to strengthen PBS’s strategy to provide programming on different platforms. Last month she announced an agreement to offer more PBS programs through video-on-demand services.

Mr. Boland currently is executive VP and chief content officer for KQED Public Broadcasting, the San Francisco-based organization that operates the PBS and NPR stations in northern California.

Since joining KQED in 1995, Mr. Boland has served in several capacities, including executive VP and chief operating officer and VP of marketing, development and communications. While at KQED he helped launch seven local and regional television series, including “Jean-Michel Cousteau: Ocean Adventures” “China From the Inside” and the Emmy-winning “Sweeney Todd in Concert,” among others.

He also brokered KQED’s five-channel digital agreement for cable television and led the development of Quest, a science, nature and environment initiative that is set to launch in the fall. Quest includes a weekly television series, a weekly radio series, a Web site with unique content, educational resources for formal and informal educators, and a content partnership with regional museums, educational organizations and community-based organizations.