Sussman Elevated at Starcom

Jun 16, 2006  •  Post A Comment

Starcom USA promoted media director Sam Sussman to senior VP from VP.

As media director in Starcom’s Broadcast Investment Group, Mr. Sussman serves as the agency’s lead sports negotiator for broadcast and cable television, overseeing the investment of more than $750 million in client dollars. He also oversees the agency’s Applebee’s and Best Buy accounts.

“Sam’s sports expertise is invaluable to the BIG,” said Starcom CEO John Muszynski. “He has a profound understanding of where the television marketplace is now and where it’s going.”