NBC’s “Today” show has widened its lead over ABC’s “Good Morning America” since Katie Couric left as Matt Lauer’s co-anchor May 31. Data from Nielsen Media Research shows that “Today’s” margin of victory June 1 through June 14 grew to an average of 1.13 million viewers.
That lead is “Today’s” largest — except for the week Ms. Couric signed off and when “Today” was in Italy for the Torino Olympics — since Aug. 30, 2004. Until Ms. Couric’s final day, “Today” had a season-to-date average lead over “GMA” of 854,000 viewers.
For the week of June 5, “Today’s” total viewership was up 2 percent from the comparable week in 2005. The program averaged 5.6 million viewers, followed by “GMA” (4.5 million viewers) and CBS’s “The Early Show” (2.4 million).
‘Today’ Builds on Lead Over ‘GMA’
Jun 15, 2006 • Post A Comment