World Cup Wins Web Viewers

Jun 19, 2006  •  Post A Comment

The World Cup is also making an impact on the Internet.

On June 12, when the United States lost to the Czech Republic, ESPN.com registered 9.2 million visits, making it the eighth-busiest day in the site’s history, behind the 2004 Super Bowl, the “Bartman” playoff game between the Cubs and the Marlins, and six days during the NCAA Basketball tournament earlier this year.

ESPN said it will open up its ESPN360 broadband service, normally available only to viewers who have an ESPN-affiliated high-speed service provider, to all computer users during the World Cup. The services will webcast 10 games, including semifinal games.

Univision said its Web site, Univision.com, was delivering an average of 800,000 unique browsers and more than 1 million visits per day.